Reviews & reputation

60%

Salon homepages showing no reviews

60% of independent US salon homepages show no reviews or testimonials.

Across 448 salon-owned homepages with readable text, checked 2026-10-11.

Primary-sourced

This figure is load-bearing across 1 page on SalonAI. See where, below.

Source

Where this number comes from. The end of the reference chain.

Salon Website Study 2026: 1,500 independent US salons' websites checked

SalonAI/2026/study

Where this number is used

Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.

Original research (1)

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60%: Salon homepages showing no reviews | SalonAI