Reviews & reputation
Responding nearly doubles consideration
88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use one that does not respond at all.
BrightLocal frames this as consumers being 41% more likely to use a business that responds to all its reviews.
This figure is load-bearing across 17 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Local Consumer Review Survey 2024
BrightLocal/2024/survey
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
By business type (3)
Software categories (1)
Comparisons (1)
Deep-dive pages (11)
Related numbers
Figures from reviews & reputation that make the same argument. Follow the evidence sideways.
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