Reviews & reputation for skincare studios

Volume and recency matter as much as the average. Businesses with more reviews than their local peers capture a large revenue advantage, and the gap runs up to 82% between those above and below average. AI keeps the flow steady by asking every satisfied client automatically, and it points them to where prospects actually look, primarily Google, since 81% of consumers use Google to read reviews. For a skincare studio, a wall of recent reviews mentioning acne cleared or a peel that delivered is what converts a nervous first-timer into a booking. Tools like Podium and Birdeye specialize in this, and SalonAI wires the same loop into your existing workflow.

Skincare carries a specific risk no haircut does: a client can have a reaction, a breakout, or a result that took longer than they hoped, and that frustration heads straight for your public rating. AI intercepts it. When a follow-up signals dissatisfaction, it routes that client to you privately to make it right, so you address the reaction directly instead of reading about it on Google. And responding to reviews lifts revenue by 35%, so the negatives that do post get a calm, professional reply that shows every future reader how you handle a problem.