Economics & margins

5-9%

Revenue lift per one-star rating gain

A Harvard Business School study found that a one-star increase in a business's Yelp rating leads to a 5 to 9 percent increase in revenue.

From Michael Luca's 'Reviews, Reputation and Revenue'; the effect is concentrated among independent businesses.

This figure is load-bearing across 10 pages on SalonAI. See where, below.

Source

Where this number comes from. The end of the reference chain.

HBS study finds positive Yelp.com reviews lead to increased business

Harvard Magazine/2011/study

Where this number is used

Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.

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5-9%: Revenue lift per one-star rating gain | SalonAI