Economics & margins
Cost to acquire vs retain a customer
Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.
Widely cited retention economics, applicable to appointment-based beauty businesses where repeat visits drive most revenue. The exact multiplier is debated (some researchers, including Ipsos, argue the sharp version overstates it), but the underlying point, that keeping a client is materially cheaper than winning a new one, is broadly accepted.
This figure is load-bearing across 37 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
The Value of Keeping the Right Customers
Harvard Business Review/2014/article
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
By business type (6)
Software categories (2)
Comparisons (1)
Deep-dive pages (25)
Related numbers
Figures from economics & margins that make the same argument. Follow the evidence sideways.
Ready when you are
The numbers point one way. Build the system that acts on them.
Build the digital and administrative side of your salon around the way you work. Take your plan into Founden to connect growth, client care, daily operations, money, and owner insights.
Built with Founden. Review your setup and running costs before activation.