Hair salon / Email & SMS
Email & SMS for hair salons
By the numbers
The hair salon problem
How AI helps a hair salon here
- Segments your list automatically (color clients, lapsed regulars, high spenders, retail buyers) so the message fits the client instead of one blast to everyone.
- Reaches clients on SMS where they actually read, opened at 98% versus 20% for email and preferred by 53.6% for reminders.
- Drives retail, the most profitable line in the salon: professional product carries about a 50% margin versus roughly 8% on services, so a well-timed restock text is pure margin.
- Fills slow days by texting nearby lapsed clients a same-week opening rather than discounting to the entire list.
The best campaigns are triggered, not blasted
A generic 20-percent-off email trains clients to wait for discounts and erodes the 8.2% margin a typical salon runs on. Triggered messages do the opposite. A client due for color at week five, a first-timer who has not rebooked, a client whose favorite shampoo is about to run out: each of these is a specific, timely reason to reach one person, and it converts because it is relevant, not because it is cheap.
The salon AI build should include these flows from your actual client history and runs them automatically, so the revenue does not depend on you finding a free evening to write a newsletter. The blast still has its place for a genuine announcement, but the money is in the automated, personal nudges.
- Color-due and cut-due reminders timed to each client's cycle
- Lapsed-client win-backs before they drift to another salon
- Post-purchase retail restock reminders for take-home product
- Same-week fill texts to nearby clients when the calendar is soft
Sell more retail without a hard sell
Retail is where salon profit hides. Because product carries around 50% margin against roughly 8% on services, every bottle sold is worth several services in profit terms, yet most salons treat retail as an afterthought. A simple automated flow (thank the client, remind them when their product is due to run out, make it one tap to reorder) captures repeat retail without anyone at the desk having to pitch.
This runs on top of your POS and client list in Phorest, Vagaro, or a marketing layer like HighLevel, and shares data with your rebooking and client CRM so a marketing text and a booking reminder never contradict each other.
Questions hair salon operators ask
Email or SMS for my salon?
Won't constant texts annoy my clients?
How does this help me sell more product?
Email & SMS for other businesses
Ready when you are
Build email & sms into your hair salon
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