All-in-one salon, spa & fitness
Vagaro
Affordable all-in-one booking, POS, and marketing for salons, spas, and wellness businesses, with a consumer marketplace bundled in.
What it does
Vagaro is a broad, budget-friendly platform covering salons, spas, barbershops, nail studios, and fitness businesses. It combines online booking, calendar management, POS and payments, memberships and packages, inventory, payroll, forms, and email/text marketing, and it lists your business on the Vagaro consumer marketplace and app so clients can find and book you. Pricing scales by the number of bookable staff, which keeps it accessible for solo operators.
AI features
Checked on Vagaro’s own pages, October 13, 2026
Vagaro puts its assistant, Vera, almost everywhere except the phone: it answers listing-page messages and texts, writes campaigns and review replies, answers questions about your reports and fills open slots with promotions. Nothing answers calls.
AI pricing: Vera's writing tools are included in every plan. Vera Receptionist (messages) is $10 a month per US location, Fill My Books takes 5% of each booking from an existing client and 20% from a new one, and text marketing starts at $20 a month.
Answers messages from the Vagaro listing page and, with a text marketing plan, texts to the business number: it answers questions, looks up appointments and books, reschedules or cancels, handing off to staff on request. Over SMS it sends a booking link instead of booking directly.
Pricing: $10 a month for one US location; free for a limited time in the UK, Canada and Australia. Where: US, UK, Canada and Australia.
- Vagaro: Vera receptionist: “Vera Receptionist is an AI chatbot in Connect by Vagaro that replies to messages from your Vagaro Listing Page and your text marketing number, even after hours.”
- Vagaro help center: 31806231306779: “United States - $10 per month”
- Vagaro: Business AI: “Add a chat widget that matches your brand. Clients can ask questions, update appointments, and book without leaving your site.”
Writes or polishes email and text campaign copy, with adjustable tone and length.
Pricing: Included in every plan.
- Vagaro help center: Build Your Business With Vagaro AI: “You can also use Vera to improve the messaging in your Email & Text Marketing campaigns.”
- Vagaro: Business AI: “Vagaro AI is included at no additional cost with your Vagaro subscription.”
Generates a reply to a client review on the Vagaro listing page for the owner to post. We found no support for Google reviews.
Pricing: Included.
- Vagaro help center: Respond to Customer Reviews: “Select Enhance with Vera to auto-generate a response with AI.”
Owners, or staff with permission, ask plain-English questions about revenue, top services, new clients and staff appointments and get an answer in seconds.
- Vagaro: Vera reports: “Chat with Vera about your business data and get an answer back in seconds.”
- Vagaro: AI for salons spas fitness businesses: “owners (or those with the right permissions) can type a plain-English question”
Creates discounted promotions for open slots, including last-minute openings in the next 72 hours, and pushes them through the Vagaro Marketplace, Daily Deals, email and push notifications, within the discount limit the owner sets.
Pricing: No subscription: 5% of each booking from an existing client, 20% from a new one.
- Vagaro help center: 18977275777947: “Fill My Books is a growth tool powered by Vera (Vagaro's built-in AI assistant).”
- Vagaro: Fill my books: “There's no monthly subscription for Fill My Books. Instead, there's a per-booking fee (5% for existing customers, 20% for brand-new ones).”
Writes or polishes service, membership and product descriptions, staff bios, policies and reminder emails.
- Vagaro help center: Build Your Business With Vagaro AI: “Use Vera to write or polish business descriptions, employee bios, and service descriptions on your booking page.”
Writes or rewrites blog posts in Vagaro's MySite website builder ($20 a month).
- Vagaro help center: My Site Create a Blog Post: “With the embedded Vagaro AI feature, writing for a blog can be fast and easy, even for an inexperienced writer.”
Turns uploaded PDF, Word or image forms into digital Vagaro forms.
- Vagaro: Business AI: “Our AI Form Builder generates ready-to-use digital forms from uploaded PDFs, Word files, or images.”
A branded Vera chat widget for the salon's own website, marked coming soon.
- Vagaro: Business AI: “Add a chat widget that matches your brand. Clients can ask questions, update appointments, and book without leaving your site.”
Not found on October 13, 2026: AI phone receptionist.
Pricing
From about $24/mo for one bookable calendar, scaling per staff
Pricing signals are indicative and change often. Confirm current pricing with the vendor.
How SalonAI fits
Compare Vagaro with the work your whole business needs. Your salon AI plan connects growth, clients, team operations, administration, and owner insights through supported tools and shared records. Verify the integration options before activation.
Vagaro head-to-head
Alternatives to Vagaro
Other inventory software worth weighing against Vagaro. See the full inventory software guide.
Related capabilities
Where Vagaro comes up on SalonAI
The capability guides, business-type pages, and comparisons where Vagaro is part of the picture.
Ready when you are
Your craft. Your business. Your salon AI.
Build the digital and administrative side of your salon around the way you work. Take your plan into Founden to connect growth, client care, daily operations, money, and owner insights.
Built with Founden. Review your setup and running costs before activation.