Fresha

Answers calls 24/7, books, reschedules and cancels in the live Fresha calendar, answers common questions, takes messages or transfers calls, and handles several calls at once. It always says it is an AI.

Pricing: $99.95 a month per location with 200 minutes and 500 messages, then $0.60 a minute and $0.04 a message. Where: Launched May 2026 in English-speaking markets first.

• Fresha: AI concierge: “AI Concierge is an AI-powered phone receptionist built into Fresha.”
• Fresha pricing page: “$99.95 per location, monthly 200 mins included per location, then $0.60 per extra min 500 messages included per location, then $0.04 per extra msg”
• Fresha blog: Fresha AI concierge launch: “AI Concierge will launch across English-speaking markets first, with additional language support rolling out internationally.”

Answers client SMS and in-app messages with the same abilities as on the phone, including booking, and stops as soon as a staff member takes over.

Pricing: Part of the AI Concierge add-on.

• Fresha help center: How AI concierge responds to messages in client connect: “AI Concierge has the same capabilities on chat as it does on the phone.”
• Fresha blog: Fresha AI concierge launch: “manage client messaging across SMS and in-app chat”

An Enhance button in the email and text campaign builders writes or refines the copy with AI.

Pricing: Included; campaign sends billed as usual.

• Fresha help center: Create text message blast campaigns: “Click the mention icon (@) to add client details and Enhance to write your content with AI.”
• Fresha help center: Create email blast campaigns: “Click Enhance to write your content with AI.”

Drafts replies to new Fresha and Google reviews in the business's tone; the owner approves each one or sets rules to post them automatically.

Pricing: Needs the AI Concierge add-on.

• Fresha: Online reputation: “AI reply features require the AI Concierge add-on.”
• Fresha help center: Reply to reviews using AI concierge: “Review and publish each reply yourself, or enable automatic replies so eligible reviews are responded to on your behalf.”

Fresha describes it as AI: when a client asks for a fully booked team member, it moves a flexible any-team-member booking to another qualified person to free the slot. Fresha's smart pricing and waitlist run on rules you set.

Pricing: Included.

• Fresha blog: Fresha AI powered intelligent scheduling beauty wellness: “Dynamic Reassignment, a new AI-powered capability that automatically redistributes flexible appointments between suitable team members in real time.”
• Fresha pricing page: “Smart pricing automatically adjusts your online service prices during specific days and times you set.”
• Fresha: Scheduling: “Fresha's Intelligent Waitlist automatically fills last-minute cancellations”