Marketing & discovery
Clients who prefer texting a business
44% of clients now list texting as their preferred method of communication with a self-care business such as a salon or spa.
Supports SMS as the primary two-way marketing and service channel.
This figure is load-bearing across 17 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Boulevard Consumer Surveys Shows Gen Z and Millennials are Redefining the Self-Care Experience
Salon Today / Boulevard/2023/survey
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (4)
By business type (1)
Software categories (1)
Deep-dive pages (11)
Related numbers
Figures from marketing & discovery that make the same argument. Follow the evidence sideways.
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