Marketing & discovery
Choose a salon via referral
Nearly half of consumers (47%) choose a salon or spa based on a referral from a friend or family member, making word-of-mouth the leading way new clients pick where to book.
From Zenoti's 2024 Salon and Spa Consumer Survey; referral outranks paid advertising as a discovery channel.
This figure is load-bearing across 15 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Salon referral program ideas that drive new clients
Zenoti (The Check-In)/2024/vendor
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
By business type (5)
Software categories (1)
Free tools (1)
Comparisons (1)
Related numbers
Figures from marketing & discovery that make the same argument. Follow the evidence sideways.
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