Marketing & discovery
Social activity matters when choosing
55% of Gen Z and 47% of Millennials say a salon's Instagram or TikTok activity is 'very' or 'extremely' important when deciding where to book.
Social presence is now a primary selection factor for younger clients.
This figure is load-bearing across 11 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Boulevard Consumer Surveys Shows Gen Z and Millennials are Redefining the Self-Care Experience
Salon Today / Boulevard/2023/survey
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
By business type (2)
Free tools (1)
Related numbers
Figures from marketing & discovery that make the same argument. Follow the evidence sideways.
Ready when you are
The numbers point one way. Build the system that acts on them.
Build the digital and administrative side of your salon around the way you work. Take your plan into Founden to connect growth, client care, daily operations, money, and owner insights.
Built with Founden. Review your setup and running costs before activation.