Economics & margins

82%

Revenue gap from above-average reviews

Businesses with more than the average number of reviews bring in 82% more annual revenue than businesses with review counts below the average.

Womply analyzed 200,000+ US small businesses; review count correlated with revenue more strongly than star rating.

This figure is load-bearing across 5 pages on SalonAI. See where, below.

Source

Where this number comes from. The end of the reference chain.

Review counts matter more to local business revenue than star ratings, according to study

Search Engine Land (Womply data)/2019/study

Where this number is used

Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.

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82%: Revenue gap from above-average reviews | SalonAI