Secondary source
HBS study finds positive Yelp.com reviews lead to increased business
This is a secondary source: it reports or aggregates data originating with Harvard Business School (Michael Luca). We cite it where it is the most accessible public record of the figure; follow it to the original for the primary data.
The figure this source backs
Every statistic on SalonAI that draws on this publication. Each one is its own cited page.
Where this evidence is used
Every page on SalonAI that leans on a number from this source. This is the point: a citation is not a footnote, it is load-bearing, and you can follow it all the way up.
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By business type (2)
Software categories (1)
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