Reviews & reputation
Check Google/Yelp before a new provider
93.9% of clients will check Google and Yelp reviews when considering a new beauty service provider.
Reinforces reviews and local listings as a core discovery gate. BrightLocal's independent 2024 consumer survey corroborates the scale: only 3% of consumers never read online reviews (so ~97% do), and 75% read them 'always' or 'regularly'.
This figure is load-bearing across 29 pages on SalonAI. See where, below.
Sources
Where this number comes from. The end of the reference chain.
107+ Noteworthy Small Business Statistics for Spa & Salon Growth
Booksy/2023/vendor
Local Consumer Review Survey 2024
BrightLocal/2024/survey
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
By business type (9)
Software categories (1)
Free tools (1)
Comparisons (2)
Deep-dive pages (14)
Related numbers
Figures from reviews & reputation that make the same argument. Follow the evidence sideways.
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