75% of consumers say they 'always' or 'regularly' read online reviews when researching local businesses in 2024, a share that has held steady over three years.

Only 3% of consumers say they 'never' read online reviews.

Primary-sourced

This figure is load-bearing across 2 pages on SalonAI. See where, below.

Source

Where this number comes from. The end of the reference chain.

Local Consumer Review Survey 2024

BrightLocal/2024/survey

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Where this number is used

Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.

AI capabilities (1)

Reviews & reputation

Original research (1)

Salon website study

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