Customers are 2.7x more likely to view a business as reputable if it has a complete Google Business Profile.

Reputation signals on the profile drive trust for appearance-focused services where clients vet quality before booking.

This figure is load-bearing across 10 pages on SalonAI. See where, below.

Source

Where this number comes from. The end of the reference chain.

24 Must-Know Local SEO Statistics

Backlinko/2024/article

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Where this number is used

Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.

AI capabilities (3)

Get found (local SEO)Reviews & reputation Website & presence

Deep-dive pages (7)

local seo · barbershop local seo · esthetician skincare local seo · hair salon local seo · lash brow studio local seo · makeup artist local seo · nail salon website builder · med spa

Related numbers

Figures from reviews & reputation that make the same argument. Follow the evidence sideways.

93.9%

Check Google/Yelp before a new provider

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81%

Consumers using Google to read reviews

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35%

Revenue lift from responding to reviews

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71%

Won't consider a business under 3 stars

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88% vs 47%

Responding nearly doubles consideration

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83%

Rely on review sites to pick a provider

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All reviews & reputation numbers

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