Premium salon & spa platform
Boulevard
Premium, revenue-focused platform for appointment-driven salons, med spas, and multi-location groups.
What it does
Boulevard is a higher-end platform built for established salons, spas, and med spas that treat booking and front desk as revenue engines. It emphasizes a smooth client experience (self-booking, precise scheduling, card capture and no-show protection), a strong POS with memberships and retail, deep reporting, and tools that lift average ticket and rebooking. It is aimed at businesses ready to invest in operations rather than the lowest-cost tool.
AI features
Checked on Boulevard’s own pages, October 13, 2026
Boulevard's AI receptionist, Beau, answers calls around the clock but is still labelled beta and books by texting the caller a link rather than by voice. Its other AI writes marketing emails and steers online booking toward times that close calendar gaps.
AI pricing: Beau is a paid add-on: $125 a month per location for 200 minutes, then $0.60 a minute, free through November 2026. The AI email tools and Precision Scheduling are in every plan.
Answers calls 24/7, as overflow or only after hours, answers questions from the salon's own Boulevard data, and texts the caller a link to book, reschedule or cancel. It transfers the call or takes a message with an AI summary. It does not book by voice. Any customer can switch it on per location.
Pricing: $125 a month per location for 200 minutes, then $0.60 a minute plus text rates; free August to November 2026.
- Boulevard help center: AI receptionist overview: “Boulevard’s AI Receptionist, Beau, answers incoming phone calls for your business”
- Boulevard help center: AI receptionist frequently asked questions: “AI Receptionist is currently in Beta and gradually being made available to all customers.”
- Boulevard: AI receptionist: “Get started with our AI Receptionist for $125/mo per location for 200 minutes, and just $0.60 per minute over that.”
- Boulevard pricing page: “All AI Receptionist usage in August - November 2026 is free.”
The email campaign builder suggests subject lines and copy and can generate custom images.
Pricing: Included in every plan.
- Boulevard: Boulevard AI: “Boulevard Marketing uses AI to suggest subject lines, email copy, and even generate custom imagery”
- Boulevard help center: Email blasts edit a template: “NOTE: Any content tool marked with green stars indicates that AI features are available to assist you.”
Boulevard describes it as AI that learns the salon's booking rhythm and offers clients the times that best fill calendar gaps.
Pricing: Included in every plan.
- Boulevard: Boulevard AI: “Precision Scheduling learns your business rhythm to predict availability, filling your calendar with the right services, at the right times”
- Boulevard help center search: AI: “our AI Precision Scheduling runs behind the scenes to avoid gaps, maximize revenue”
- Boulevard pricing page
An AI help assistant for staff inside Boulevard that answers how-to questions and hands off to human support.
- Boulevard: Boulevard AI: “Billie, our in-platform chat assistant, answers questions, helps with workflows, and escalates to real humans when needed”
Every call Beau takes gets an AI summary and a written transcript in the shared inbox.
- Boulevard help center: AI receptionist frequently asked questions: “AI Receptionist provides an AI summary to your team with the hand-off.”
Not found on October 13, 2026: AI text and chat replies, AI review replies and AI business assistant.
Pricing
Custom pricing, typically from around $195/mo (Essentials)
Pricing signals are indicative and change often. Confirm current pricing with the vendor.
How SalonAI fits
Compare Boulevard with the work your whole business needs. Your salon AI plan connects growth, clients, team operations, administration, and owner insights through supported tools and shared records. Verify the integration options before activation.
Boulevard head-to-head
Alternatives to Boulevard
Other booking software worth weighing against Boulevard. See the full booking software guide.
Related capabilities
Others in Premium salon & spa platform
Where Boulevard comes up on SalonAI
The capability guides, business-type pages, and comparisons where Boulevard is part of the picture.
Ready when you are
Your craft. Your business. Your salon AI.
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