Retention & rebooking
Second-visit rate: online vs walk-in
Clients who book their first salon appointment online return for a second appointment 78% of the time, compared to just 39% for walk-ins, and reach a third appointment 54% vs 25% of the time.
Boulevard analyzed 11M+ appointments and 4M unique clients across 30,000+ businesses; ties technology adoption directly to retention.
This figure is load-bearing across 31 pages on SalonAI. See where, below.
Sources
Where this number comes from. The end of the reference chain.
Boulevard Report Reveals Top-Performing Salons Retain 56% More First-time Visitors than Average
Salon Today (Boulevard data)/2024/report
Salon Industry Statistics, Trends & Benchmarks
Boulevard/2025/vendor
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
By business type (9)
Software categories (1)
Comparisons (2)
Deep-dive pages (16)
Related numbers
Figures from retention & rebooking that make the same argument. Follow the evidence sideways.
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