Retention & rebooking
Existing-client retention rate
The typical salon or spa retains about 75% of its existing (repeat) clients, while top performers reach 85% or higher.
The repeat-client benchmark, distinct from the much lower 35% first-visit retention rate.
This figure is load-bearing across 22 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Calculating Client Retention Rate in the Spa and Salon Industry
Meevo/2024/vendor
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
By business type (5)
Software categories (1)
Comparisons (1)
Deep-dive pages (13)
Related numbers
Figures from retention & rebooking that make the same argument. Follow the evidence sideways.
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