Retention & rebooking
New-client (first-visit) retention rate
The industry average retention rate for first-time salon and spa clients is just 35%, meaning roughly two out of three new clients never return for a second visit.
Meevo advises salons to aim for 50%. The independent salon-coaching firm Strategies states the same benchmark from the other side: 7 of 10 new clients do not come back (a ~30% first-visit retention rate).
This figure is load-bearing across 29 pages on SalonAI. See where, below.
Sources
Where this number comes from. The end of the reference chain.
Calculating Client Retention Rate in the Spa and Salon Industry
Meevo/2024/vendor
Why 7 Out of 10 New Salon and Spa Clients Don't Come Back
Strategies/2024/article
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
By business type (7)
Software categories (1)
Free tools (1)
Comparisons (1)
Deep-dive pages (17)
Related numbers
Figures from retention & rebooking that make the same argument. Follow the evidence sideways.
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