Booking & no-shows

32%

Clients ranking online booking a key feature

32% of salon and spa customers named online booking as an important feature when visiting a salon's website, rising to 43% among Gen Z clients.

From a Phorest survey of 1,000 customers; 36% of millennials also wanted online booking.

This figure is load-bearing across 11 pages on SalonAI. See where, below.

Source

Where this number comes from. The end of the reference chain.

Data Confirms Demand for Online Booking

Salon Today (Phorest data)/2020/article

Where this number is used

Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.

Ready when you are

The numbers point one way. Build the system that acts on them.

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32%: Clients ranking online booking a key feature | SalonAI