Booking & no-shows
Booking demand outside opening hours
Only 54% of salon and spa appointment bookings happen during opening hours, meaning up to 46% of demand comes in when salons are closed.
Based on Phorest analysis of 5,000+ salons and spas. Independent platform data corroborates the scale: SimplyBook.me reports 40% of online bookings happen outside business hours, so 40-46% of demand arriving when the phone is unanswered is a consistent, cross-platform finding.
This figure is load-bearing across 27 pages on SalonAI. See where, below.
Sources
Where this number comes from. The end of the reference chain.
Data Confirms Demand for Online Booking
Salon Today (Phorest data)/2020/article
Online Booking Statistics 2026: 35+ Trends Every Business Should Know
SimplyBook.me/2026/vendor
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
By business type (11)
Software categories (2)
Free tools (1)
Comparisons (1)
Related numbers
Figures from booking & no-shows that make the same argument. Follow the evidence sideways.
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