Booking & no-shows
Guests who want to book via mobile
80% of salon and spa guests want to book via mobile, and 97% of medical spa clients want mobile appointment booking.
Medspas show the widest gap between demand (97%) and actual online booking adoption (~11%). The appetite for mobile self-scheduling is not beauty-specific: Experian Health's 2025 survey independently found 80% of patients want to schedule from home or mobile, the same figure in an adjacent appointment-based industry.
This figure is load-bearing across 27 pages on SalonAI. See where, below.
Sources
Where this number comes from. The end of the reference chain.
Beauty & Wellness Industry Statistics 2025
Zenoti/2025/vendor
State of Patient Access survey: patients want digital, mobile scheduling
Experian Health/2025/survey
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
By business type (5)
Software categories (1)
Free tools (1)
Comparisons (1)
Deep-dive pages (17)
Related numbers
Figures from booking & no-shows that make the same argument. Follow the evidence sideways.
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