Search & local discovery

58.5%

US Google searches with zero clicks (2024)

In a 2024 clickstream study, 58.5% of American Google searches resulted in zero clicks, with users getting answers directly on the results page.

Based on Datos (Semrush) clickstream data analyzed by SparkToro; zero-click raises the stakes of the Google Business Profile and local pack.

Primary-sourced

Part of SalonAI's sourced research library.

Source

Where this number comes from. The end of the reference chain.

2024 Zero-Click Search Study: For every 1,000 US Google Searches, only 360 clicks go to the Open Web

SparkToro/2024/study

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58.5%: US Google searches with zero clicks (2024) | SalonAI