Technology & AI adoption
Consumers using AI for local recommendations
The share of consumers using AI tools to find local business recommendations climbed from 6% to 45% in a single year, making AI the third most-used discovery channel behind only Google and Facebook.
From BrightLocal's Local Consumer Review Survey, directly relevant to how beauty clients now find salons and spas.
This figure is load-bearing across 17 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Half of consumers are asking AI for business recommendations (Local Consumer Review Survey)
BrightLocal/2026/survey
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
By business type (1)
Free tools (1)
Deep-dive pages (12)
Related numbers
Figures from technology & ai adoption that make the same argument. Follow the evidence sideways.
Ready when you are
The numbers point one way. Build the system that acts on them.
Build the digital and administrative side of your salon around the way you work. Take your plan into Founden to connect growth, client care, daily operations, money, and owner insights.
Built with Founden. Review your setup and running costs before activation.