Technology & AI adoption
ChatGPT vs Google AI Mode for local recs
ChatGPT is the leading AI tool for local business recommendations, used by 31% of consumers in the last 12 months, followed by Google's AI Mode at 23%.
Generative-AI assistants, not just Google search, are now channels through which local beauty businesses get recommended.
This figure is load-bearing across 2 pages on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Half of consumers are asking AI for business recommendations (Local Consumer Review Survey)
BrightLocal/2026/survey
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
Free tools (1)
Related numbers
Figures from technology & ai adoption that make the same argument. Follow the evidence sideways.
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