Search & local discovery
Share of queries showing AI Overviews (2025)
Google AI Overviews appeared on 6.5% of queries in January 2025, surged to just under 25% at their July peak, then pulled back to less than 16% by November 2025.
Semrush analysis of 10 million keywords; AI Overviews increasingly sit atop results, changing how informational beauty queries surface answers.
This figure is load-bearing across 1 page on SalonAI. See where, below.
Source
Where this number comes from. The end of the reference chain.
Google AI Overviews surged in 2025, then pulled back: Data
Search Engine Land/2025/study
Where this number is used
Every page on SalonAI that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
Related numbers
Figures from search & local discovery that make the same argument. Follow the evidence sideways.
Ready when you are
The numbers point one way. Build the system that acts on them.
Build the digital and administrative side of your salon around the way you work. Take your plan into Founden to connect growth, client care, daily operations, money, and owner insights.
Built with Founden. Review your setup and running costs before activation.